Storytelling is a process used by Agri-marketers to communicate a message to their audience, via the combination of fact and narrative. We explore how vital this is to control your message as your story constantly evolves and you need your target audience to hear all aspects of it.
Four pillars we examine about why brands tell stories:
1. Stories are easy to remember
2. Stories simplify complex concepts
3. Stories united your audience
4. Stories inspire action
(Jim Eadie oversees Swineweb.com, Poultryproducer.com, Cropproducer.com, Dairyproducer.com, and Beefweb.com and has been involved in digital media in Agriculture for over 18 years)