A simplistic review of Effective communication and key strategies that make a big difference in a marketing plan. -Leveraging a variety of forums -Consistency, keep sending the message -Strategy, make this strategy a focal point of core value -Determine a niche target or broad target -Adaptability: Adapt to how people are receiving information -Focus on...
Episode Summary: -Shannon discusses her career journey and the incredible story and longevity at Lessing-Flynn -Shannon answers what Agri-Marketing means to her -Shannon discusses trends she is seeing in the industry, what is working and not working, along with something we need to try but may be afraid of. -Shannon discusses why she chose...
What is Thought Leadership? At its core, thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. The goal is to answer questions that those in your target audience are asking. We discuss applications to this strategy in Agriculture...
Plant a tree, take the time to plant, water, and nurture it into its form of beauty. Take the same approach with marketing, stay consistent and persistent and nurture your campaign strategy with the long-term vision.
As we continue to drive Ag marketing tips and deliver solutions to the end user we created a new word “Agucation”. Agucation – noun – A form of education that focuses on the content and strategies specific to the agriculture industry. It involves the flow of consistent messaging to a targeted audience through various channels,...
Episode Summary: Trevor Gies is a Senior Marketing Manager at Cobb-Vantress. Established in 1916, Cobb is the world’s oldest pedigree broiler breeding company. Trevor had his start in the agency world, and Sport Marketing which eventually led him down a different path with Cobb in the Poultry Industry. We discuss his journey., his time with...
The pandemic and other uncertainties made the journey to 2022 a tough one. I hope over the holiday season you have had time with your family, but also to refresh, recharge and reflect about technology and business. As I took a step back from my typical daily routine, I had the opportunity to really put...
About the Guest Jim Eadie is the founder of Swineweb.com and is pioneering in the modern technology of how Pork Producers access information timely and concisely starting in 2005. After growing the brand and business, the group expanded with a Marketing Consulting Service (www.agricultureadvertising.com) and spin-off sites for Dairy (www.dairyproducer.com), Poultry (www.poultryproducer.com), Crops (www.cropproducer.com),...
The “Ead”ffective approach; at the very least I can say I made up my own word. I think permitting me this creative license is more appropriate and accurate than simply using “effective” as an adjective to describe my method. Everyone has a different idea and value of what works and I, over time in Agriculture...
Jim Eadie from AgricultureAdvertising.com discusses how important it is to focus on Story Telling, Brand Building, and the difference between Facebook and Industry ads. Sometimes marketers get caught up in the numbers game and lose focus on a strategic long term plan of resonating brands and stories to the forefront of customers minds.
