Entries by Jim Eadie

Podcast: Agriculture marketing practitioners, with Sarah Kutz Senior Manager of Digital Marketing of Paid Media at Filament

Welcome to this episode of Agriculture Advertising Podcast where we sit down with Sarah Kutz, the Senior Manager of Digital Marketing of Paid Media at Filament, a dynamic team of passionate individuals in the agriculture realm.Visit: https://www.filamentag.com/ Episode Summary: 1. Team Dynamics:  *We explore the diverse personalities at Filament, from ag-enthusiasts to storytellers. Sarah shares […]

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Elevate Your Business with Strategic Marketing!

In the ever-evolving world of business, marketing isn’t just an option—it’s the heartbeat of your brand’s success. Here’s a glimpse into why marketing has become more vital than ever: Visibility Boost: Marketing is your ticket to getting noticed by your target audience. Having a fantastic product or service isn’t enough; you’ve got to broadcast it […]

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Podcast: Navigating Longevity, Creativity, Adaptability, and Sustainable Agriculture with Leigh Ann Cleaver

 Episode Summary: Our conversation with Leigh Ann delves into her entrepreneurial journey, tracing her evolution from a rising star to an established figure in her field. We explore what distinguishes Leigh Ann as an exceptional and standout marketer and how she harnesses the strengths of her team to achieve success. Additionally, we delve into […]

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Taming the Chaos Coming for PR Agencies

Building and sustaining a great PR agency has never been easy. But it is getting even harder now, because shifts in the nature of the business itself are bringing a new challenge, several forms of integrated operational communications chaos known previously to only digital agencies. A certain level of chaos is baked into PR agencies […]

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Podcast: Corporate Culture and Ag Marketing

How you can create or use your Corporate Culture to tie in to effective Agri-Marketing strategies? Do you have a corporate culture and can you tie your strategy and Agucation (http://www.agucation.com) to showcase your culture more effectively? We review important characteristics of culture such as: Vision, Values, Practices, People, Narrative and Place, Teamwork, Innovation, and […]

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Podcast: Effective Communication in Agri-Marketing

A simplistic review of Effective communication and key strategies that make a big difference in a marketing plan. -Leveraging a variety of forums -Consistency, keep sending the message -Strategy, make this strategy a focal point of core value -Determine a niche target or broad target -Adaptability: Adapt to how people are receiving information -Focus on […]

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Podcast: Digital Agri-Marketing trends with Shannon Hughes, Director of Digital Media at Lessing-Flynn

 Episode Summary: -Shannon discusses her career journey and the incredible story and longevity at Lessing-Flynn -Shannon answers what Agri-Marketing means to her -Shannon discusses trends she is seeing in the industry, what is working and not working, along with something we need to try but may be afraid of. -Shannon discusses why she chose […]

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