In the dynamic realm of marketing, success is not merely about individual habits but cultivating a comprehensive culture that permeates every facet of your strategy. This article unveils the blueprint for marketing excellence, delving into multifaceted habits that contribute to a culture of success and sustained growth.

  1. Nurturing a Collaborative Culture

Encouraging collaboration within your marketing team is foundational. Fostering an environment where ideas are freely shared empowers team members, sparking creativity and ensuring diverse perspectives shape marketing strategies.

  1. Adaptive Learning and Evolution

Success in marketing involves a commitment to learning and evolution. Cultivate a habit of staying informed about industry trends, emerging technologies, and shifts in consumer behavior. An adaptive approach positions your brand as forward-thinking and resilient.

  1. Purpose-Driven Marketing

Align your marketing efforts with a deeper purpose. Cultivate a habit of infusing campaigns with purpose, whether it’s supporting a cause, championing sustainability, or contributing to community initiatives. Purpose-driven marketing resonates with modern consumers, establishing an emotional connection.

  1. Data Privacy and Ethical Marketing

In an era where data privacy is paramount, make ethical marketing a cornerstone of your habits. Transparent communication about data usage, prioritizing user consent, and ethical practices build trust and safeguard your brand’s reputation.

  1. Innovation as a Habit

Make innovation integral to your marketing culture. Encourage exploring new ideas, experimenting with different formats, and embracing continuous innovation. Innovative marketing habits ensure your brand remains at the forefront of industry trends.

  1. Employee Advocacy

Empower employees to be advocates for your brand. Cultivate a habit of encouraging staff to share company-related content on personal social media channels. Employee advocacy amplifies reach, humanizes the brand, and leverages collective influence.

  1. Agility in Campaign Execution

Build a habit of agility in executing marketing campaigns. Be responsive to real-time events, capitalize on trends, and adapt strategies swiftly. An agile approach ensures marketing remains relevant and resonant in a rapidly changing landscape.

  1. Continuous Training and Skill Development

Invest in continuous training and skill development for your marketing team. Cultivate a habit of staying ahead of industry skill requirements. A well-trained team is not only more effective but also more adaptable to evolving demands.


Elevating your marketing strategy from individual habits to a culture of excellence demands a multi-faceted approach. Nurturing collaboration, embracing adaptive learning, infusing purpose, prioritizing ethics, fostering innovation, encouraging employee advocacy, executing campaigns with agility, and investing in continuous training form the foundation for resilient, culturally embedded, and successful marketing. As you integrate these habits into your marketing culture, remember: it’s the collective consistency across these diverse dimensions that propels your brand toward enduring success in the competitive landscape.


Written by Jim Eadie

Crafted by Jim Eadie, the visionary behind Agriculture Advertising, a stalwart boasting over 18 years of digital media expertise. Jim leads the charge at,,, and, showcasing his dedication to pushing the boundaries of digital media in the agricultural sector. His extensive experience positions him as a key influencer, driving innovation and excellence within the industry.



In the vast landscape of marketing and business, there exists a pivotal journey that often gets overshadowed by the noise of strategies and campaigns—the journey to define who you are. Stripping away the layers to reveal your core identity is not just an exercise in self-awareness; it’s a strategic imperative that can transform the way your brand is perceived and remembered.

Why Define Who You Are? At the heart of successful branding lies a crystal-clear understanding of your essence. It’s about transcending beyond products and services to articulate the soul of your business. When you define who you are, you establish a foundation for authentic connection. It’s a compass that guides your messaging, shapes your interactions, and resonates with your audience. Here’s why it matters:

  1. Authenticity Builds Trust: In a world inundated with options, authenticity becomes a beacon of trust. When you authentically portray who you are, you create a genuine connection with your audience. Trust is the currency of business, and authenticity is the bridge that fosters it.
  2. Differentiation Amidst Noise: The business landscape is crowded, with competitors vying for attention. Knowing who you are allows you to carve a distinctive identity. Your uniqueness becomes a beacon that stands out amidst the noise, attracting those who resonate with your authentic self.
  3. Consistency Fuels Recognition: Defining who you are isn’t a one-time task; it’s an ongoing commitment. Your core identity should permeate every aspect of your business. Consistency in messaging, actions, and visuals reinforces your identity, leading to increased brand recognition.

The Three Key Messages: Defining who you are involves distilling your essence into key messages—concise, impactful statements that encapsulate the core of your brand. Here are three key messages that can serve as guiding lights:

  1. Unwavering Commitment to Quality: Whether it’s your products, services, or customer interactions, convey a steadfast commitment to quality. This message should echo through your branding, assuring your audience that excellence is not just a goal; it’s a standard embedded in your identity.
  2. Customer-Centric Innovation: Demonstrate that your business revolves around your customers. Showcase a commitment to understanding their needs and delivering innovative solutions. This key message positions you as a partner in their success, fostering a deeper connection.
  3. Social and Environmental Responsibility: In an era where values matter, highlight your commitment to social and environmental responsibility. Showcase initiatives, practices, and values that align with broader societal concerns. This key message resonates with a conscientious audience, creating a positive brand image.

The Journey Towards Self-Definition: Embarking on the journey to define who you are is a deliberate and introspective process. Here’s a roadmap to guide your exploration:

  1. Unearth Your Core Values: Identify the values that drive your business. What principles guide your decisions and actions? Your core values form the bedrock of your identity.
  2. Analyze Your Unique Selling Proposition (USP): What sets you apart from the competition? Your USP is a manifestation of your uniqueness. It could be a distinct feature, a particular approach, or a unique blend of services.
  3. Understand Your Impact: Consider the impact you aim to make on your audience and the world. How do you want to be remembered? Understanding your desired impact helps shape your brand narrative.
  4. Seek External and Internal Perspectives: Gaining insights from both external stakeholders and internal team members provides a holistic view. External perspectives reflect market perceptions, while internal perspectives reveal how your team perceives and contributes to the brand.
  5. Align Messaging Across Platforms: Once defined, ensure that your key messages seamlessly integrate into every facet of your business—website, social media, customer interactions, and marketing materials. Consistency reinforces your identity.

Conclusion: In the labyrinth of business strategies and marketing tactics, the journey to define who you are emerges as the North Star—a guiding light that ensures your brand remains authentic, distinctive, and consistently resonant. Embrace this journey, distill your essence into key messages, and watch as your authenticity becomes a transformative force in the way your business is perceived and embraced by the world. The power of defining who you are is not just in the clarity it provides but in the authentic connections and enduring relationships it fosters.

Written by Jim Eadie

Crafted by Jim Eadie, the visionary behind Agriculture Advertising, a stalwart boasting over 18 years of digital media expertise. Jim leads the charge at,,, and, showcasing his dedication to pushing the boundaries of digital media in the agricultural sector. His extensive experience positions him as a key influencer, driving innovation and excellence within the industry.


In the ever-evolving landscape of tradeshow marketing, the conventional approach of flooding social media with booth promotions is no longer sufficient. It’s time to transcend the ordinary and cultivate a strategy that not only promotes your presence at the show but also seamlessly aligns with your brand’s overarching narrative. While investing in tradeshows is substantial, relying solely on social channels may fall short in driving meaningful engagement. This article explores the crucial importance of integrating tradeshow marketing into your brand story and introduces innovative ideas to captivate your audience in a unique and compelling way.

  1. Beyond the Booth: Building a Consistent Storytelling Message

Your tradeshow marketing should be more than just a booth promotion; it’s an extension of your brand’s consistent storytelling message. Instead of treating tradeshows as isolated events, consider them as integral chapters in your ongoing narrative. Ensure that your booth promotions harmonize with the broader story your brand is telling across various platforms.

  1. The Power of Series: Crafting Four Distinct Promotional Articles

Move beyond repetitive booth-centric posts by developing a series of four promotional articles. These articles can build anticipation and engagement leading up to the tradeshow, delving into different aspects of your brand story. Create a comprehensive narrative that resonates with your audience and sets the stage for a memorable tradeshow experience.

  1. Synchronizing Narratives: Podcasts Aligned with Tradeshows

Extend your storytelling approach to podcasts, aligning specific episodes with your tradeshows. This unique integration allows you to capture the attention of your audience through an auditory experience, providing a distinctive angle that sets your brand apart from competitors relying solely on visual content.

  1. Show Flow Integration: Making Tradeshows an Organic Part of Your Story

Seamlessly integrate tradeshows into your brand’s show flow. Ensure that the narrative presented at tradeshows aligns with the ongoing storyline, creating an organic connection that resonates with your audience well beyond the exhibition floor. Make each tradeshow a progression in your brand’s journey.

  1. Diversify Content: Videos, Audio Promos, and More

Break away from static promotional methods by incorporating dynamic content. Utilize videos from previous tradeshows to create reels that build anticipation for upcoming events. Explore audio promos that add a personal touch, evoking curiosity among your audience. Embrace various content formats to keep your audience engaged and excited.

  1. Capture Attention Creatively: Differentiating Your Approach

In a sea of similar posts, capture attention creatively. Develop unique ideas such as interactive contests, behind-the-scenes glimpses, or sneak peeks that generate excitement and set your brand apart from the crowd. Infuse creativity into your tradeshow strategy to leave a lasting impression.

Dynamic Postings and Rational Checklist for Success:

  • Dynamic Postings: Consistently post teasers, countdowns, and engaging content in the weeks leading up to the tradeshow. Utilize diverse content formats, including images, videos, and polls, to maintain audience interest.
  • Checklist for Success:
    • Clear Objectives: Define your goals for each tradeshow and align them with your overall marketing strategy.
    • Targeted Messaging: Tailor your content to resonate with the specific audience attending the tradeshow.
    • Engagement Plan: Plan dynamic and interactive posts to maintain engagement before, during, and after the event.
    • Analytics Review: Regularly analyze metrics to measure the success of your tradeshow marketing efforts.
    • Adaptability: Be ready to adapt your strategy based on real-time feedback and engagement patterns.
    • Post-Event Follow-up: Develop a comprehensive plan for post-event engagement, including thank-you messages, highlights, and exclusive post-tradeshow content.

In conclusion, a strategic and dynamic tradeshow marketing approach is essential for leaving a lasting impression on your audience. By integrating tradeshows into your brand narrative and employing diverse content strategies, you can create a memorable presence that goes beyond the traditional booth promotion. Embrace the opportunity to connect with your audience on a deeper level and ensure that your brand stands out in the highly competitive tradeshow environment.

Written by Jim Eadie

Crafted by Jim Eadie, the visionary behind Agriculture Advertising, a stalwart boasting over 18 years of digital media expertise. Jim leads the charge at,,, and, showcasing his dedication to pushing the boundaries of digital media in the agricultural sector. His extensive experience positions him as a key influencer, driving innovation and excellence within the industry.


In the dynamic world of digital advertising, where the spending is projected to reach an impressive $677 billion by 2027, it’s crucial to delve into strategies that will help companies sail through this vast digital ocean. As giants like Amazon, Google, and Facebook dominate this space, reminiscent of traditional market behemoths, the need for a strategic approach through precise internal messaging and tailored media partnerships becomes increasingly apparent.

Strategic Navigation Amidst the Digital Surge:

In a saturated digital landscape, a nuanced strategy is not just preferable; it’s a necessity. Companies are finding success by forming alliances with industry-specific platforms like Swine Web, Beef Web, Poultry Producer, and Dairy Producer. These platforms act as curated boutiques, ensuring that brand messages resonate authentically within specific communities, fostering trust and meaningful engagement.

Unraveling Narratives of Disruption and Nuance:

The anticipated surge in TikTok’s ad revenue by an astounding 198% in 2027 serves as a dynamic example of potential disruption in a field dominated by established players. On the flip side, the story of X, formerly Twitter, post-acquisition, goes beyond financial figures, providing a nuanced exploration into how leadership dynamics and political choices can significantly shape the trajectory of a digital entity.

World`s largest digital advertisers

Beyond Giants: Pondering the Essence of Digital Dominance:

Rather than relying on commonplace analogies comparing digital behemoths to giants, it’s crucial to dissect the essence of their dominance. It goes beyond sheer scale, delving into the global resonance they’ve achieved. This realization isn’t an invitation for companies to mimic their strategies but a call to introspect and uncover what makes them uniquely resonant in this expansive digital symphony.

Crafting the Symphony: Precision Marketing in a Digital Orchestra:

Amidst digital noise, precision marketing emerges as a virtuoso. While mass platforms may capture vast audiences, the nuanced melodies of specialized platforms like Swine Web, Beef Web, Poultry Producer, and Dairy Producer resonate more authentically within niche communities. Companies, with a focus on industry-specific narratives, are challenged to transcend the digital wave and orchestrate their unique stories where the audience is not just a number but an engaged community sharing a common passion.

The Art of Digital Storytelling: Painting Narratives Amidst the Waves:

While digital giants may have conquered the ocean, companies are the adept navigators weaving through the waves. Beyond the budget spent, the anchor that steadies businesses amidst turbulent digital currents lies in the art of crafting a narrative that resonates authentically. In an era where consumers seek more than convenience, authenticity becomes the cornerstone of digital success.

Navigating the Future: Pillars of Focus in a Digital Landscape:

As we sail towards a future where the digital tide continues to swell, companies must focus on the pillars of success. Recognizing that bigger is not always better, the emphasis should be on being boutique, offering unique products, and standing out in a crowded digital market. Crafting a key message, precise target marketing, controlling internal marketing channels, and finding the right media partner are the pillars that will shape the future. Consistency and storytelling become the threads weaving through this strategic fabric.

Digital advertising revenue growth of major internet companies worldwide between 2023 and 2027 (in percentage)


In this vast expanse of digital possibilities, let’s not just ride the waves; let’s shape them.

Written by Jim Eadie

Crafted by Jim Eadie, the visionary behind Story Media Group, a stalwart boasting over 18 years of digital media expertise. Jim leads the charge at,,, and, showcasing his dedication to pushing the boundaries of digital media in the agricultural sector. His extensive experience positions him as a key influencer, driving innovation and excellence within the industry.

In the ever-evolving landscape of marketing, effective communication serves as the bedrock upon which successful campaigns are built. This article explores the pillars of successful communication and the transformative force of mastering clear communication that not only builds trust but pays dividends in both business and life.

Pillars of Effective Communication in Target Marketing:

  1. Target Marketing Precision:
    • Pillar: Precision in targeting the right audience.
    • Action: Conduct thorough market research to identify your ideal audience. Tailor your message to address their specific needs, challenges, and aspirations.
  2. Consistency Across Channels:
    • Pillar: Consistent messaging across various communication channels.
    • Action: Establish a cohesive brand voice and ensure that your core messages are seamlessly integrated into all communication platforms, be it social media, email marketing, or traditional channels.
  3. Thought Leader Positioning:
    • Pillar: Establishing thought leadership in your industry.
    • Action: Share valuable insights, industry trends, and expert opinions. Contribute to reputable publications, speak at conferences, and engage in conversations that position you as a go-to authority in your field.
  4. Leveraging Multi-Channel Communication:
    • Pillar: Utilizing a variety of communication channels.
    • Action: Embrace a multi-channel approach, including social media, blogs, webinars, podcasts, and traditional media. Diversifying your channels ensures a wider reach and a more comprehensive brand presence.
  5. Clarity in Core Messages:
    • Pillar: Crystal-clear core messages.
    • Action: Identify a few key messages that encapsulate your brand’s essence. Ensure these messages are clear, concise, and resonate with your target audience.
  6. Building Trust Over Time:
    • Pillar: Trust as a foundational element.
    • Action: Deliver on promises, consistently provide value, and engage authentically with your audience. Trust is a gradual build-up, and every interaction contributes to its foundation.
  7. Adaptability and Evolution:
    • Pillar: Adaptability to industry changes.
    • Action: Stay ahead of industry trends, adjust your messaging to reflect changing market dynamics, and embrace innovation. A brand that evolves maintains relevance.
  8. Engagement and Interaction:
    • Pillar: Proactive engagement with the audience.
    • Action: Foster two-way communication. Respond to comments, participate in discussions, and actively seek feedback. Engaging with your audience humanizes your brand.
  9. Cultural Relevance:
    • Pillar: Aligning with cultural trends.
    • Action: Be aware of cultural shifts and ensure your messaging remains relevant. A brand that understands and respects cultural nuances establishes a deeper connection with its audience.
  10. Differentiation:
    • Pillar: Setting your brand apart.
    • Action: Clearly articulate what sets your brand apart from the competition. Whether it’s a unique value proposition, innovative solutions, or a distinct brand personality, differentiation enhances brand memorability.

The Art of Mastering Clear Communication:

  1. Clear Communication as the Core:Perspective: Clear communication serves as the beating heart at the core of successful marketing. It ensures your messages are not only heard but deeply understood by your audience. – Action: Make clarity the focal point of your communication strategy. Ensure messages are free from ambiguity, resonating with your audience’s understanding.
  1. The Art of Mastering Communication:
    • Perspective: Mastering communication is an art that goes beyond tactical aspects. It involves understanding language nuances, psychology, and connecting with the audience on a deeper level.
    • Action: Invest in honing the art of communication. Provide training for finesse in conveying compelling messages. Consider workshops for continuous learning and refinement.
  2. Dividends of Clear Communication Mastery:
    • Perspective: Mastery of clear communication is not just an investment; it’s a dividend-yielding asset. It pays off in enhanced brand reputation, increased customer loyalty, and a competitive edge.
    • Action: Acknowledge the long-term benefits. Recognize that dividends include customer trust, positive word-of-mouth, and a resilient brand image that stands the test of time.
  3. Holistic Focus on Better Communication:
    • Perspective: Better communication is a holistic pursuit, involving strategic application and a continuous commitment to improvement.
    • Action: Foster a culture of continuous improvement. Encourage feedback, embrace a learning mindset, and emphasize clear and effective communication in all facets of business.
  4. Perseverance and Adaptive Communication:
    • Pillar: Perseverance in overcoming communication challenges.
    • Action: In the face of setbacks or communication hurdles, adopt a mindset of perseverance. If one channel encounters obstacles, explore alternative methods to convey your message. The key is to remain resilient, continually adapting your communication strategies to ensure your messages reach your audience.

In conclusion, the pillars of effective communication, combined with a resilient and adaptive mindset, lay the foundation for successful brands. Embrace precision, consistency, and a thought leader approach, all while mastering the art of clear communication. Recognize that this journey is an art, and the dividends it yields are profound and far-reaching, not only in business success but also in enduring connections and relationships. As you navigate the dynamic landscape of marketing, remember that perseverance and adaptability are the silent forces that propel your messages toward lasting impact.

Written by Jim Eadie

Crafted by Jim Eadie, the visionary behind Story Media Group, a stalwart boasting over 18 years of digital media expertise. Jim leads the charge at,,, and, showcasing his dedication to pushing the boundaries of digital media in the agricultural sector. His extensive experience positions him as a key influencer, driving innovation and excellence within the industry.

In the dynamic landscape of the digital era, successful communication goes beyond the traditional realms of running ads. It’s about harnessing technology to enhance the effectiveness of your message, creating a meaningful connection with your audience. To truly excel in the digital realm, a comprehensive strategy is essential—one that involves commitment, careful planning, and a continuous commitment to education.

1. Commitment to Strategy: The foundation of any successful digital communication strategy lies in a firm commitment. It’s not just about having a plan; it’s about dedicating yourself to its execution. Your strategy should align seamlessly with your brand identity and business objectives, ensuring a consistent and authentic voice across all channels.

2. Creating a Roadmap: Developing a roadmap is crucial for navigating the vast digital landscape. Define your goals, outline key milestones, and establish a timeline for implementation. A well-structured roadmap serves as a guide, keeping your team focused and accountable throughout the journey.

3. Content Pillars: Craft a content plan with pillars that represent the core themes of your brand. These pillars provide a framework for creating diverse and engaging content that resonates with your audience. Consistency in messaging builds trust and reinforces your brand identity.

4. Continuous Education: In the ever-evolving digital landscape, staying informed is paramount. Commit to continuous education or ‘agucation’—a blend of agility and education. Embrace new technologies, trends, and best practices to stay ahead of the curve and adapt your strategy accordingly.

5. Internal Communication: Build your plan internally by fostering effective communication within your organization. Ensure that every team member is aligned with the overarching strategy. Internal channels serve as a platform to share updates, successes, and reinforce the company’s mission.

6. External Media Partners: Collaborating with external media partners is a strategic move to extend your reach. These partnerships offer a different perspective, allowing your company to intake information from target news sources. External media partners can amplify your message and drive new interest in your brand.

7. Confidence and Focus: Confidence and focus are the cornerstones of a successful digital communication strategy. Own your narrative and key messages in the market. By staying confident in your approach and focused on your goals, your company can effectively control the narrative and shape its public perception.

Conclusion: In conclusion, the real value of digital communication lies in a holistic approach that integrates commitment, strategic planning, continuous education, and effective internal and external communication channels. Embrace the power of digital to tell your story, reinforce your messages, and connect with your target market. In a world where attention is fleeting, confidence and focus will set your company apart, allowing you to own your narrative in the digital landscape.

Written by:  Jim Eadie

Crafted by Jim Eadie, the visionary behind Agriculture Advertising, a stalwart boasting over 18 years of digital media expertise. Jim leads the charge at,,, and, showcasing his dedication to pushing the boundaries of digital media in the agricultural sector. His extensive experience positions him as a key influencer, driving innovation and excellence within the industry.

Welcome to this episode of Agriculture Advertising Podcast where we sit down with Sarah Kutz, the Senior Manager of Digital Marketing of Paid Media at Filament, a dynamic team of passionate individuals in the agriculture realm.Visit:

Episode Summary:

1. Team Dynamics: 
*We explore the diverse personalities at Filament, from ag-enthusiasts to storytellers. Sarah shares which role resonates with her and why, giving listeners a glimpse into the team’s collective passion.

2. Filament’s Journey and Sarah’s Marketing Love Story:
*Sarah narrates Filament’s story, highlighting their diverse AG portfolio and key client results. She opens up about her personal journey into marketing, the driving forces behind Filament’s success, and what makes her a marketing guru.

3. PR vs. Advertising in Agriculture Marketing:
*Sarah dissects the distinctions between PR and advertising, exploring how paid storytelling fits into a comprehensive media plan, providing insights into effective strategies.

4. Tailoring Tactics for Different Species:
*We explore the nuanced tactics in agriculture marketing specific to different species. Sarah shares examples of how approaches vary and the importance of customization for success.

5. Effective Practices and Areas for Refinement:
*Sarah identifies two practices in agriculture marketing that are working effectively and two areas that may require refinement based on her experiences with clients.

6. Ag-Tech Trends Impacting Marketing:
*Sarah anticipates and discusses upcoming Ag-Tech trends that will influence the evolution of agriculture marketing strategies.

7. Efficiency in Ag Marketing: 
*Sarah provides valuable insights into maximizing marketing plans and opportunities in the agriculture space, sharing practical tips for efficiency and impact.

Join us for an insightful conversation with Sarah Kutz as we unravel the dynamics of agriculture marketing and the evolving landscape in the digital era.

About our guest


Give Sarah a spreadsheet and she can conquer any task. Variety is the spice of life, and that holds true for Sarah. From coordinating with vendors, designers and industry contacts to copyediting and budgets, Sarah does it all. She’s also an avid learner and won’t shy away from research.

Sarah’s agriculture heritage runs deep. Her family has been farming the same land for more than 150 years. Sarah knows agriculture touches almost everything. Growing up on her family’s dairy farm, Sarah’s dad would challenge her to name random objects, and he would always find a way to connect them to agriculture.

To say Sarah’s a Badger fan is an understatement. As a graduate of the University of Wisconsin-Madison, Sarah cheers on the football and basketball teams at almost every game. Varsity and Jump Around are her go-to jams.

In a business landscape where branding is synonymous with success, the idea of a company forsaking its branding efforts is both intriguing and, in many ways, unthinkable. Let’s delve into the potential consequences if a company were to take the unconventional path of going incognito and removing its brand identity from its products.

Lost Identity:

  • The immediate impact would be a loss of identity. In a world where consumers rely on branding to distinguish products, your offering becomes just another face in the crowd.

Trust and Credibility:

  • Trust, a cornerstone of customer relationships, is often built through branding. Removing it may sow seeds of skepticism among consumers regarding the product’s authenticity, quality, and origin.

Customer Loyalty:

  • Brands foster loyalty and emotional connections. Stripping away branding might sever that bond, prompting customers to explore alternatives that still provide that sense of connection.

Competitive Disadvantage:

  • In a competitive market, branding sets you apart. Without it, your product risks becoming commoditized, struggling to justify premium pricing or distinguish itself significantly.

Marketing Challenges:

  • Branding is a linchpin of marketing. Abandoning it would pose significant challenges for your marketing team in effectively promoting products. Marketing messages often hinge on brand promises, which would no longer be present.


  • Identifying products in a sea of unbranded items could overwhelm consumers, leading them to rely more on price or features, potentially triggering a race to the bottom in pricing.

Perceived Value:

  • Branding adds perceived value to a product. Without it, your offering may be perceived as generic, irrespective of its actual quality, forcing you to compete primarily on price.

Innovation Challenges:

  • Brands often signify innovation and a commitment to improvement. Ditching branding might convey the impression that you are stagnant or not invested in enhancing your products.

Legal and Trademark Issues:

  • Discontinuing branding could invite legal issues, especially if your brand has trademark protection. Similar names or logos by others might cause confusion and potential legal entanglements.

Embarking on such a radical departure from conventional business strategies poses a myriad of challenges and risks that could reshape the company’s relationship with consumers and its standing in the market.

By Joe Ferraro

A seasoned leader with a passion for driving innovation, fostering growth, and championing entrepreneurship in the agricultural landscape. With a wealth of experience, Joe has dedicated his career to empowering teams and ensuring excellence in the field of agriculture.

Assisted by Jim Eadie

A stalwart in the realm of digital media in agriculture. With over 18 years of expertise, Jim oversees,,, and His commitment to advancing digital media in the agricultural sector has made him a key figure in the industry.

In the ever-evolving world of business, marketing isn’t just an option—it’s the heartbeat of your brand’s success. Here’s a glimpse into why marketing has become more vital than ever:

Agriculture consept consept : Businessman touching the screen about agriculture consept

  1. Visibility Boost: Marketing is your ticket to getting noticed by your target audience. Having a fantastic product or service isn’t enough; you’ve got to broadcast it far and wide!
  2. Brand Sculpting: Your brand’s identity takes shape through marketing. It’s the art of narrating your unique story and leaving a lasting imprint on your customers’ minds.
  3. Deepening Connections: Effective marketing goes beyond transactions; it’s about building genuine relationships with your audience. Understand their needs, deliver solutions, and create lasting connections.
  4. Standing Out: In a sea of competitors, a well-thought-out marketing strategy is your superpower. It’s the secret sauce to outshining others in your industry.
  5. Trackable Triumphs: Thanks to digital tools, marketing efforts are measurable. This data-driven approach lets you tweak your strategies for optimal results.
  6. Adaptability Ace: Marketing is your compass in navigating through market shifts and evolving customer preferences. It’s the key to staying agile in uncertain times.
  7. Catalyst for Innovation: Marketing sparks innovation. It nudges you to think creatively, explore new avenues, and stay in sync with the ever-changing times.

Remember, marketing isn’t a one-size-fits-all endeavor. It’s about understanding your unique goals and crafting a strategy tailored to achieve them. Whether it’s through content marketing, social media, SEO, or a blend of tactics, a robust marketing game is essential.

What’s your favorite facet of marketing, and how has it transformed your business? Share your insights!

By Joe Ferraro

A seasoned leader with a passion for driving innovation, fostering growth, and championing entrepreneurship in the agricultural landscape. With a wealth of experience, Joe has dedicated his career to empowering teams and ensuring excellence in the field of agriculture.

Assisted by Jim Eadie

A stalwart in the realm of digital media in agriculture. With over 18 years of expertise, Jim oversees,,, and His commitment to advancing digital media in the agricultural sector has made him a key figure in the industry.

Episode Summary:

Our conversation with Leigh Ann delves into her entrepreneurial journey, tracing her evolution from a rising star to an established figure in her field. We explore what distinguishes Leigh Ann as an exceptional and standout marketer and how she harnesses the strengths of her team to achieve success. Additionally, we delve into the current landscape of media trends, emphasizing storytelling and education, as well as the growing influence of marketing compared to traditional advertising.

In our discussion, we scrutinize a standout marketing plan that has been successfully executed and whether it aligns with winning prestigious awards. We also emphasize the significance of cultivating strong relationships, diligent work ethic, and staying attuned to emerging innovations in the industry.

Furthermore, we indulge in some enjoyable segments, exploring Leigh Ann’s passion for sports. Finally, we compile a list of several agricultural marketing terms and invite Leigh Ann to provide brief insights on how these terms correlate with her journey to success in the field of marketing.

About our guest

Leigh Ann Cleaver has over 28 years of work experience in various roles and companies. Leigh Ann is currently serving as the Executive Vice President, Client Experience and Partner at Mod Op since July 2020. Before that, Leigh Ann founded and served as the Chief Executive Officer of Sage (formerly BCS Communications), which was acquired by Mod Op in 2020. Leigh Ann established Sage in 2003 and provided strategic communications, public relations, advertising, and event planning services to local, national, and international clients, including Fortune 500 companies.

Prior to Sage, Leigh Ann worked as a Team Leader at Valentine Radford Advertising, specializing in Bayer Crop Protection. Leigh Ann also served as a Brand Manager at Sprint, a Sr. Account Supervisor at Osborn & Barr Communications working on the John Deere account, and an Account Supervisor at Valentine Radford Advertising, again focusing on Bayer Crop Protection.

Before their time at Valentine Radford Advertising, Leigh Ann worked as an Account Executive at Swanson Russell Associates, where they handled clients in the animal health, agriculture, and healthcare industries. Leigh Ann began their career as an Advertising Sales Account Executive at Telecom USA.

Leigh Ann Cleaver has a bachelor’s degree in Journalism with a focus on Advertising from the University of Nebraska-Lincoln. Leigh Ann also holds a Master of Business Administration (MBA) from Baker University, specializing in Business, Management, Marketing, and Related Support Services. Additionally, they have pursued coursework for a Master of Arts in Communications at the University of Nebraska at Omaha. Prior to these higher education experiences, they attended Cottey College and Platteview Senior High School, although the specific degrees or fields of study obtained from these institutions are not provided.

Visit the Modop Group Website:

At Mod Op, everything we do starts with understanding our clients’ marketing opportunities. Then, we identify the unique methods to help them achieve those goals. That may mean launching a complete, integrated advertising and PR campaign or tapping into some of our more specialized expertise for a given project.

We are thoughtful. We are purposeful. And yes, we’re creative, too.

We’re Mod Op. And that’s our M.O.