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Podcast: Corporate Culture and Ag Marketing

June 27, 2023by Jim Eadie

How you can create or use your Corporate Culture to tie in to effective Agri-Marketing strategies? Do you have a corporate culture and can you tie your strategy and Agucation (http://www.agucation.com) to showcase your culture more effectively? We review important characteristics of culture such as: Vision, Values, Practices, People, Narrative and Place, Teamwork, Innovation, and Leadership. We also review the types of Corporate Culture: Clan Culture, Adhocracy Culture, Market Culture, and Hierarchy Culture. Use your culture to guide your path to continued effective communication tactics.

(Jim Eadie oversees Swineweb.com, Poultryproducer.com, Cropproducer.com, Dairyproducer.com, and Beefweb.com and has been involved in digital media in Agriculture for over 18 years)

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Grow your business one step at a time, using a story telling and growth approach while leveraging multiple tools and direct communication channels.
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Repetition, Repetition, Repetition. Use different vehicles as a way to chance communication and engage with customers, embrace the intangible factors to yield your company into a positive growth position.

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