Episode Summary: Our conversation with Leigh Ann delves into her entrepreneurial journey, tracing her evolution from a rising star to an established figure in her field. We explore what distinguishes Leigh Ann as an exceptional and standout marketer and how she harnesses the strengths of her team to achieve success. Additionally, we delve into...
Building and sustaining a great PR agency has never been easy. But it is getting even harder now, because shifts in the nature of the business itself are bringing a new challenge, several forms of integrated operational communications chaos known previously to only digital agencies. A certain level of chaos is baked into PR agencies...
Storytelling is a process used by Agri-marketers to communicate a message to their audience, via the combination of fact and narrative. We explore how vital this is to control your message as your story constantly evolves and you need your target audience to hear all aspects of it. Four pillars we examine about why brands...
How you can create or use your Corporate Culture to tie in to effective Agri-Marketing strategies? Do you have a corporate culture and can you tie your strategy and Agucation (http://www.agucation.com) to showcase your culture more effectively? We review important characteristics of culture such as: Vision, Values, Practices, People, Narrative and Place, Teamwork, Innovation, and...
A simplistic review of Effective communication and key strategies that make a big difference in a marketing plan. -Leveraging a variety of forums -Consistency, keep sending the message -Strategy, make this strategy a focal point of core value -Determine a niche target or broad target -Adaptability: Adapt to how people are receiving information -Focus on...
Episode Summary: -Shannon discusses her career journey and the incredible story and longevity at Lessing-Flynn -Shannon answers what Agri-Marketing means to her -Shannon discusses trends she is seeing in the industry, what is working and not working, along with something we need to try but may be afraid of. -Shannon discusses why she chose...
What is Thought Leadership? At its core, thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. The goal is to answer questions that those in your target audience are asking. We discuss applications to this strategy in Agriculture...
Plant a tree, take the time to plant, water, and nurture it into its form of beauty. Take the same approach with marketing, stay consistent and persistent and nurture your campaign strategy with the long-term vision.
As we continue to drive Ag marketing tips and deliver solutions to the end user we created a new word “Agucation”. Agucation – noun – A form of education that focuses on the content and strategies specific to the agriculture industry. It involves the flow of consistent messaging to a targeted audience through various channels,...
Episode Summary: Trevor Gies is a Senior Marketing Manager at Cobb-Vantress. Established in 1916, Cobb is the world’s oldest pedigree broiler breeding company. Trevor had his start in the agency world, and Sport Marketing which eventually led him down a different path with Cobb in the Poultry Industry. We discuss his journey., his time with...
