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In todays Agribusiness, companies are facing many challenges; from cost cutting, to consolidation, the need to be more frugal and being results oriented when it comes to Advertising or Media Buys.  As usual, with most companies the marketing budget goes first (which it shouldn’t) because all business relies heavily on repetition and name recognition for...

Quoting a study by Successful Farming cites that “70 percent of farmers are online daily,” and almost a third are online multiple times each day. This was no doubt helped by the fact that in the past eight years, the number of farms with internet access rose from 60% to 71%, further closing the gap...