Podcast: From the Sports Industry to Poultry Industry, AG Marketing 101 with Trevor Gies

Episode Summary:

Trevor Gies is a Senior Marketing Manager at Cobb-Vantress. Established in 1916, Cobb is the world’s oldest pedigree broiler breeding company.  Trevor had his start in the agency world, and Sport Marketing which eventually led him down a different path with Cobb in the Poultry Industry.  We discuss his journey., his time with Cobb and how Sport Marketing is different. We broach topics like dealing with change and leadership, and his experience  with that which has helped him thrive. We discuss everything AG Marketing from how it will evolve in the coming years,  parallels from the agency and corporate world. Trevor engages with us in Rapid fire questions and finishes talking about his philosophy/strategy for Agriculture Marketing along with his three key points to follow for success in Agriculture Marketing. Marketing 101 with Trevor Gies!

About Trevor Gies

As Senior Marketing Manager for North America, Trevor Gies provides strategic and integrated direction and leadership for Cobb marketing and communications. With over a decade of experience, he is responsible for helping create and implement omni-channel campaigns, driving brand awareness and product performance, as well as corporate initiatives (internally and externally). He is passionate about servant leadership and looking for ways to help others develop and succeed. Budget planning, market intelligence, performance reporting/analytics, advertising, digital media, PR and events/meetings are just a few of the areas that his team is responsible for.

Trevor has worked at Cobb for seven years and began in 2015 as an Associate Marketing Manager.

Before joining Cobb, he worked at Marlin Company, a full-service foodservice marketing agency. Trevor began his career at Marlin as an Account Service intern in 2010 and grew in the company to become a Senior Account Executive working on large national and international clientele including Tyson Foods, Starbucks and Bush Beans to name a few.

Trevor received his Bachelor of Business Administration (BBA) in Marketing and Management from Evangel University and is married to his high school sweetheart, Mackenzie. They are active in their church and local community and have three beautiful children.