How you can create or use your Corporate Culture to tie in to effective Agri-Marketing strategies? Do you have a corporate culture and can you tie your strategy and Agucation (http://www.agucation.com) to showcase your culture more effectively? We review important characteristics of culture such as: Vision, Values, Practices, People, Narrative and Place, Teamwork, Innovation, and Leadership. We also review the types of Corporate Culture: Clan Culture, Adhocracy Culture, Market Culture, and Hierarchy Culture. Use your culture to guide your path to continued effective communication tactics.

(Jim Eadie oversees Swineweb.com, Poultryproducer.com, Cropproducer.com, Dairyproducer.com, and Beefweb.com and has been involved in digital media in Agriculture for over 18 years)